Cookie Policy
Effective Date: January 1, 2025 | Last Updated: January 2025
This Cookie Policy explains how Yogic Verse ("Company", "we", "us", or "our") uses cookies and similar tracking technologies on yogicverse.com and associated platforms. By continuing to use our website, you consent to the use of cookies as described in this policy.
1. What Are Cookies
Cookies are small text files placed on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work efficiently, provide a better user experience, and supply information to website owners. Cookies can be "session cookies" (deleted when you close your browser) or "persistent cookies" (remain on your device for a set period or until you delete them).
2. Types of Cookies We Use
2.1 Strictly Necessary Cookies
These cookies are essential for the website to function properly. They enable core functionality such as page navigation, secure access, and form submissions. The website cannot function properly without these cookies.
- Session management
- Authentication and security
- Form submission handling
- Load balancing
2.2 Analytics and Performance Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website and services.
- Google Analytics (tracks page views, session duration, bounce rate, traffic sources, user demographics)
- Google Search Console (search performance data)
- Vercel Analytics (page performance and loading metrics)
2.3 Marketing and Advertising Cookies
These cookies are used to track visitors across websites and display relevant advertisements. They are also used to measure the effectiveness of advertising campaigns.
- Google Ads Conversion Tracking (measures ad conversions and optimizes campaigns)
- Google Ads Remarketing (displays targeted ads to previous website visitors)
- Meta / Facebook Pixel (tracks conversions from Facebook and Instagram ads, builds custom audiences, enables remarketing)
- Meta Conversions API (server-side event tracking for ad optimization)
2.4 Functional Cookies
These cookies enable enhanced functionality and personalization, such as remembering your preferences and settings.
- Language and region preferences
- Chat widget state and conversation history
- Form auto-fill preferences
- Theme or display preferences
2.5 Third-Party Cookies
Third-party services integrated into our website may set their own cookies. These include:
| Provider | Purpose | Type |
|---|---|---|
| Google Analytics | Website analytics and user behavior tracking | Analytics |
| Google Ads | Conversion tracking and remarketing | Marketing |
| Meta / Facebook Pixel | Ad conversion tracking and audience building | Marketing |
| WhatsApp (WATI) | Chat widget functionality | Functional |
| Razorpay | Payment processing | Necessary |
| Sanity CMS | Content delivery | Functional |
| Vercel | Hosting and performance analytics | Analytics |
3. How We Use Cookies
We use cookies to:
- Ensure our website functions correctly and securely
- Understand how visitors use our website and identify areas for improvement
- Measure the effectiveness of our marketing campaigns
- Deliver relevant advertisements to users who have visited our website
- Remember your preferences and provide a personalized experience
- Track lead form submissions and conversions
- Optimize our AI chatbot interactions
4. Managing Cookies
You can control and manage cookies through your browser settings. Most browsers allow you to:
- View what cookies are stored on your device
- Delete all or specific cookies
- Block cookies from specific or all websites
- Block third-party cookies
- Accept or reject cookies on a case-by-case basis
Browser-specific cookie management guides:
- Google Chrome: Settings > Privacy and Security > Cookies
- Mozilla Firefox: Settings > Privacy & Security > Cookies
- Safari: Preferences > Privacy > Manage Website Data
- Microsoft Edge: Settings > Cookies and Site Permissions
Please note that disabling certain cookies may affect the functionality of our website and your user experience. Some features may not work as intended if cookies are disabled.
5. Opting Out of Targeted Advertising
You can opt out of targeted advertising from specific providers:
- Google Ads: https://adssettings.google.com
- Meta / Facebook: https://www.facebook.com/settings/?tab=ads
- General opt-out: https://www.aboutads.info/choices/ or https://optout.networkadvertising.org/
6. Do Not Track Signals
Some browsers offer a "Do Not Track" (DNT) feature. Our website does not currently respond to DNT signals. However, you can manage your cookie preferences using the methods described above.
7. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. Changes will be posted on this page with a revised date. We encourage you to review this policy periodically.
8. Contact
For questions about our use of cookies:
- Email: privacy@yogicverse.com
- Website: https://yogicverse.com/contact